Tops Trends in The Marijuana Dispensing
The cannabis industry is on the rise, to the tune of $75 billion by the year 2030. With that growth comes new trends for marijuana businesses. You can expect to see innovation continue as the dispensary industry progresses.
Keep reading to discover the top trends in marijuana dispensing right now.
Educate Your Customers
You should provide as much information as possible for consumers to make a well-educated purchase every time. This process includes:
- Clear identification and labeling of each strain and its effects.
- Displaying bud in glass jars for easy viewing and visual information.
- Menus that list of current inventory and prices.
- Knowledgeable employees.
- A website and email newsletter containing industry news and specific strain information.
Education helps normalize marijuana consumption in a somewhat new industry.
Low-dose, less than 5mg per serving, consumables are sales leaders in many areas. Colorado is one of them with an increase of 83% in micro-dose sales over the year.
Micro-dosing is especially popular with women and brand-new users. Some ideas for micro-dose marijuana products that appeal to this market are:
- Hard Candies
People want to stay functional while also reaping the benefits of cannabis. Cater to them and increase sales.
In our modern society, people desire and even expect, convenience, and that includes marijuana users. Here are some of the ways trendy dispensaries are providing convenience to their customers.
Marijuana Dispensing Mobile App
Having a mobile app allows your customers to have direct access to your business from wherever they are. You will need an up-to-date catalog of your inventory if you wish to include online ordering.
Make sure and post signage to promote the free download of your marijuana app to get the word out. Some features you may wish to include in the app are:
Offering online ordering with in-store pickup lets your customers bypass the wait. Allow them to reserve their favorite strain and have it ready and waiting for them.
Offer in-store and drive-thru options for order pickups.
Allow customers that order through your app to get their marijuana delivered straight to their home. Elderly users and disabled people will especially appreciate this extra service.
Anything that improves the customer experience will benefit your marijuana dispensary in the long-term. Keep track of your customers strain purchases and personal preferences at checkout.
This process is a professional way to create a seamless transaction process. It is even more helpful for medical marijuana buyers. Personalized records are also an efficient tool for making strain recommendations in the future.
Take your cue from profitable businesses, which offer a rewards program to their consumers. Coffee shops are a good example. Consider offering discount codes or dollars off after a set purchase amount to reward repeat buyers.
This option ties in with a personalized point-of-sale system and also mobile apps. It is a marketing method that will make you stand out from your competitors.
Final Thoughts on Marijuana Trends
Trends in the marijuana industry continue to evolve as it grows. New ideas and technologies develop as more states legalize recreational and medical marijuana use. Make sure and stay on top industry trends and practices so that you provide your customers with a high-class experience.
Need marijuana dispensing supplies? Check out our online store.
Based in Pasadena, California, USA Collective Supply is a one-stop shop offering a wide variety of marijuana packaging and labeling products for medical and recreational cannabis dispensaries as well as smoke shops across the country.
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