The Do’s and Don’ts of Marketing Your Marijuana Products
Marijuana marketing is a huge and growing industry. Legal marijuana sales are estimated to reach $10 billion by the end of this year!
The industry is expanding and there are many business opportunities available. Do you know how to market your marijuana brand effectively?
If you don’t know the right way to market your products, it will be hard to keep up in this rapidly growing industry.
We’ve put together this essential guide to the most important do’s and don’ts of marijuana marketing to help you out. Read on to learn more!
Do: Have a Vision
To the people who already enjoy marijuana, the benefits are clear. It’s fun, relaxing, safe, and can combat many different health issues.
However, you’ll have better success if your brand strategy also involves converting some naysayers. If your marketing strategy has a vision or story that you can easily convey, people are more likely to buy into the brand.
How will your business combat the stigma attached to this plant? Scandalous marketing probably won’t help, even though those tactics are great in other industries.
Instead, think about telling the story of how your product can help people. Fight stereotypes and show people the benefits instead.
Don’t: Get Into Copyright Issues
Humorous marketing is great and it may be tempting to riff on the names of well-known products to get the attention of customers.
However, no matter how clever the pun, having a marijuana marketing strategy that closely mimics the names or slogans of other companies can be risky and you open yourself up to being sued for copyright infringement.
Save yourself time and hassle by being totally original in your merchandising.
Do: Use SEO Strategies
Many people are Googling where they can buy legal marijuana. Will your business come up in the search?
The search engine optimization (SEO) techniques, which help other businesses grow, will also help your marijuana brand. Research strategies, such as using content, keywords, and social media to grow your brand.
Keep your audience in mind. Photos and videos will always be popular among marijuana smokers, but blog posts can also be an important part of an SEO strategy. There are many things to learn about the industry and posting great content will help get customers into your store.
Don’t: Market to Minors
Even if it’s accidental, appearing to market to minors can hurt your brand.
Be careful about branding – avoid any words or images that might be associated with kids. Don’t post marketing materials too close to schools, playgrounds or daycares.
Many anti-marijuana activists claim that these products are dangerous because they’re marketed to children. Prove them wrong by strictly aiming your marketing strategy at adults over the age of 21.
Ready to Sell Marijuana Successfully?
When it comes to selling any product, marketing is everything. Marijuana is no exception.
Following these simple do’s and don’ts will get you on the path to winning in this competitive industry.
Based in Pasadena, California, USA Collective Supply is a one-stop shop offering a wide variety of marijuana packaging and labeling products for medical and recreational cannabis dispensaries as well as smoke shops across the country.